As online dating becomes more and more socially acceptable, people are becoming much more comfortable getting acquainted via websites than in the past. Factors like overwhelming digitalization, social distancing during the pandemic, and the increasing prevalence of virtual communication gave a powerful boost to the online dating industry. Today, the market is made up of more than 1, different dating apps and their is growing.
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Starting your own dating website isn't just a good way to meet new singles, it could become a lucrative business, even if you don't charge your clients a dime.
Don't expect to quit your day job right away though. Building a successful dating site takes time. The first thing you will need to do is to decide on a niche to start with.
Give yourself an advantage when starting a dating site
This could be in your own city or region, or it could be a dating site for people with specific needs or interests. In your business plan, draw up a profile of who your ideal first clients will be. Other decisions, like your domain name and marketing will have to be geared towards these clients in your niche.
When it comes to platforms, the first question to ask is whether your site will be available exclusively on a web browser, or if you will have a mobile app. If your niche is for people 50 and over, an app may be optional, at least in the beginning.
1. finding your dating niche
But if you're going to cater to anyone younger, a mobile app will probably be more important than your website. Creating a website from scratch can be an option if you know how to code, or don't mind paying someone to do it for you. Of course, there are companies with dating-friendly templates you can buy from too.
They will also help you customize it to your liking for a fee. Platforms like Wix or WordPress are also an option. There are even WordPress themes and plugins devoted specifically to dating sites.
Us & world
For any online business, your domain name will be your most important asset. Choose something short, but memorable.
If you're going after a particular niche, you can incorporate that into your name. Just keep in mind that if you plan to go to other niches you'll have to get additional domain names. It's unlikely millennials in New York will be interested in a dating website called UtahSeniorMatches.
These services put your website on the same web server as others and you all share the resources — including bandwidth, memory and processing power. As your site catches on and it gets more traffic, a cheap service is going to get very slow very fast.
Define a niche for your dating website
You'll then have to upgrade to a dedicated server, which will cost you much more. A scalable hosting service is another option, like that offered by Amazon Web Services.
If traffic slows down the following month, your service cost is scaled down again. Nobody will come to your new website if they don't know it's waiting for them.
Buying from Google and Facebook is one way to start, as you only have to pay for the clicks you get. You can also advertise in the personals sections of newspapers, or magazines and websites that cater to your niche.
How to create a dating website: the easiest and most affordable way
If you're going after local singles, consider making fliers and putting them in the places where they are most likely to hang out. Because a popular website is going to cost money to operate each month, if you want to keep your service free, you will have to find other ways to monetize it as it begins to grow.
One solution is to run with a service like Google enseor by offering through an affiliate arrangement for companies interested in your niche, making commissions for each sale. If you have another business that offers products or services for singlesor those who are in a new relationship, selling these to your clients is another option — and probably the reason you're thinking of a dating site.
Another idea for making money is to sell your customer's data, but you should talk to a lawyer to help you draft your site's membership agreement before going that route.
Finally, you might want to consider a freemium model. Basic memberships are free, but if clients want to send unique emoticons, or share personal pictures with people in chat, they would have to pay a monthly fee with a premium. Depending on your niche, you could even charge clients to mail gifts to people — they pay you to send the gifts on their behalf. A published author and professional speaker, David Weedmark has advised businesses on technology, media and marketing for more than 20 years.
He has taught computer science at Algonquin College, has started three successful businesses, and has written hundreds of articles for newspapers and magazines and online publications including About.
Building a dating website
By David Weedmark Updated May 06, Many dating websites allow video streaming so visitors can have video chats. Do not use a video platform that requires extensive resources or which is not compatible with commonly used browsers or devices. Higher resolutions mean more data, which means you will need more bandwidth if you want to offer video chat at high quality.
Create a brief but clear terms and policies notice on your website. On this notice, have users verify they are at least 18 years of age, particularly if your dating website has any clearly sexual themes or content. Make entry into the site contingent upon verifying the terms and policies. Related Articles.